Empathy Mapping: The First Step in Design Thinking

User Research
Written By Kelsie Ryon

Source: NNG / Nielsen Norman Group

Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data.

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Kelsie Ryon https://www.hellokelsie.com
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Empathy Mapping: A Guide to Getting Inside a User’s Head
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